Mother’s Day Spending Statistics, Trends, and Fun Facts (US & UK)

Every spring, millions of people in the United States and the United Kingdom flock to retail stores and online outlets for one simple reason: Mom.

Mother's Day is one of only a handful of holidays that is celebrated internationally and is one of the largest spending seasons at any time of the year.

Shoppers buy for their mothers and stepmothers, but a full 35% are buying for grandmothers, sisters, friends and even daughters -- effectively expanding the reach of the holiday.

See what trends were for UK Mother's Day 2018.


In 2018, Mother's Day sales in the UK were quite depressed, especially in light of recent years.

The freezing temperatures and heavy rounds of snowfall kept individuals indoors and out of stores for the crucial shopping months leading up to this annual event.

  • Cards: £50 million
  •  Flowers: £260 million
  •  Personal services (spa, pedicure): $1.8 billion

Clothing and household goods were greatly affected by the 2018 snowstorms, with a fall of 0.2 percent in household goods and 0.7 percent drops in the clothing sector.

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